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If you want a marketing strategy that works, you have to consider email marketing. Email marketing has proven to be successful in providing businesses with an estimated return on investment of $44 for each dollar spent. And so, business owners often look for the best platform for publishing a newsletter online.
In general, newsletters are vital for companies to keep their subscribers informed with important information, and most importantly get more leads. With newsletters, marketers can get email signups via form submissions, while passing leads through the sales funnel.
Some leading companies went as far as redesigning their websites to catch digital readers. Thanks to the several benefits from email marketing, several companies have embraced it with open arms.
The main goal of a newsletter isn’t to replace physical publication or a website but to improve information/data sharing experience.
Having clearly stated this, the question remains as to which platform is best for publishing newsletters. Here are two of the best platforms that you can use to publish all your newsletters:
Just starting out? Mailchimp is one of the best platforms out there – particualrly if you’re new to email marketing and need help on the tech side.
One advantage of MailChimp is that it is free to start with and you only have to pay as you become more successful and get more subscribers. Plus it comes with a wide variety of templates for you to choose from, including for eCommerce. It integrates well with WordPress and also can also be easily edited to your taste with the drag-and-drop builder.
The only disadvantage of MailChimp is that it doesn’t have segmenting features and advanced automation for large businesses which is often why they choose HubSpot when scaling up (more on that below.)
However, MailChimp is still an indispensable tool and is one of the best platform for publishing a newsletter online, mainly because its free plan provides about twelve thousand free email sends every month.
HubSpot’s Email Newsletter Tool
Hubspot is for those that want something more hefty! Usually as you expand or scale up your business and newsletter! With this tool, publishing newsletters is as easy as it gets. You can easily design, send, and analyse email newsletters with the drag-and-drop email editor – this is easy to use for all and sundry, and it requires no coding experience.
You don’t need to hire an IT expert anymore, as you can easily make sophisticated newsletters that are tailored to suit your brand. In addition, you can also play with A/B testing, smart content rules, personalisation, and advanced reports. All these ensure your newsletters match your company’s needs.
This tool also allows you to see other metrics, such as subscribers that engage with your newsletter, the device they use, popular documents and links, and more. With these insights, you can create newsletters that’ll increase your conversion rates.