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As a small business, you want all the help that you can get. Thankfully, there are many technologies out there now that are levelling the playing field. Here we look at the 5 best ways that your business can use technology to get more clients and also retain them.
1. Cloud computing
IT servers with a huge amount of hardware can be a burden for any new business, as they can have huge costs and a lot of maintenance. Cloud computing allows small businesses to have all the functionality of a large server but at a fraction of the cost.
How does this help with clients? Being able to access information from anywhere can improve the customer experience, as it speeds up your operation. It can also help with marketing, as you can network effectively wherever you are in the world. Cloud computing helps you streamline your operations.
2. Apps and the Internet of Things
Utilising the Internet of Things (IoT) allows your company to become a lot smarter and allows customers to have a closer connection to your business. We usually see this with apps that connect to our phone and other devices, such as fitness trackers.
For a business, you can use this technology for up-to-date and accurate data. This can be perfect for personalising the client experience and also for market research to make advertising and marketing campaigns much more accurate. IoT has unlimited capabilities that, when used properly, can give a small business the edge they need.
3. Personalised software
Whether it is invoicing, deliveries, or information, clients now expect everything as quickly as possible. Using outdated systems can make your life a lot easier and allow the customer journey to flow much more quickly.
There is plenty of affordable software out there now, which can now make administration tasks much quicker. Another idea is to use personalised software for tasks such as liaising with suppliers, customer management, and paying clients. This is attractive for clients and will help retain existing clients.
4. Product management
With poor product management, you can lose clients quickly and get a bad name for yourself. Using product management software is going to make your life much easier.
Having everything well-documented and organised can have huge client benefits as well. This makes it easier to pull up client documents and ensure that no application is left behind. This helps to prevent complaints and improve client retention.
5. Virtual reality and augmented reality
Many companies out there rely on being able to showcase products, but it can be hard to do when you don’t have the client right in front of you. Perhaps you could show off a property with a 360-degree view or allow someone to visualise how a table will fit in their home.
This can be the edge you need in getting new clients. You can use augmented reality (think Pokémon Go) or virtual reality to sell your products. AR and VR instantly allows someone to see how clothes would look on them or see a remote property while staying where they are. These technologies can also innovate your marketing campaigns.